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Ad Agency Storytellers

At Yahoo! we worked with some of the best creative minds in the ad biz to produce a video celebrating how the best and most effective advertising shares the same dynamics as classic storytelling. We explore how the best ads, like the best stories, answer one simple question: "What happens next?" The video also features the classic line, "Some people say creativity doesn't matter - they're just engineers, they don't have souls. Well, they do!"